<aside> 💡 A user persona is a fictional representation of a typical user or customer, based on real data and insights. It helps businesses and organizations understand the needs, preferences, behaviors, and motivations of their target audience. User personas are created through research and analysis of user data, such as surveys, interviews, and analytics. They are commonly used in product design, marketing, and customer experience to guide decision-making and ensure that products and services meet the needs of their intended audience.
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